Many people know hashtags as a powerful tool that makes tweets searchable. They’re also known for indicating the relevance of a topic, which makes them important. Though all hashtags are popular, their level of engagement varies. Therefore, you must invest in Twitter hashtag analytics to gain insight and identify trends.
With hashtag analytics for Twitter, you can track your hashtags to learn their reach and evaluate their discoverability. You can also monitor others’ hashtags to discover the most trendy ones and determine which to use. Read on to explore how to extract information through hashtag analytics.
Understanding the Analytics Twitter Hashtag Feature
Analytics for Twitter hashtags is very important. Almost all Twitter users add hashtags to their posts to make them easier to find. If you don’t want to be left behind, you should join the hashtags culture.
Though there are oceans of hashtags on social media platforms, not all trend. Trending hashtags on X usually relate to current events. While some trends are seasonal, others are forever. Thus, you must cautiously select a hashtag that is in line with your social media content.
Scanning and analyzing hashtags to choose the perfect one takes great effort. You must collate them and then perform individual research. This process involves discovering the total likes, comments, and replies. It also involves X sentiment analysis to tell whether the hashtag topic receives positive or negative responses.
After doing this for each hashtag, you’ll compare the results to discover the best. However, the analytics process can also help you track your hashtag’s impact on the Twitter community. It can also serve as a benchmark for monitoring your competitors’ advancement. Overall, hashtags are a great asset for marketing strategies on Twitter.
How To Analyze Twitter Hashtags
Since hashtags can make you go viral on Twitter, you may wonder how to analyze them. The analytical process involves collecting useful information about each hashtag topic. This information exposes how important each hashtag is through its rank and reach.
Hence, it reveals the potential target audience you stand to capture by using a specific hashtag. Imagine using a top-ranking hashtag with thousands of engagements. If your post is interesting, everyone who searches for that hashtag will see it.
That’s a lot of visibility, which promotes a strong social media presence. Therefore, analyzing hashtags is a good social media strategy. But how can you tell which tag has great potential?
The basic way to do this is to open the trends tab, which displays a list of trending hashtags. However, you must grade posts and their engagement rates under each hashtag. This process involves a lot of calculations, which is arduous and time-consuming, so people avoid it.
Most X users prefer the simpler process of using analytical tools. If you subscribe to X premium, you can use the inbuilt hashtag analytics Twitter platform to gather hashtag information. Although X Premium unlocks a whole suite of features, several users still use the free version. Hence, Twitter analytics is off-limits for those with regular accounts.
Twitter Hashtag Analytics Free Tools
Third-party tools are software or websites you can authorize to perform tasks on your Twitter account. Several such tools exist, and though most are available for a fee, some are free. Among these free tools are some that perform hashtag analytics for Twitter.
Below are some Twitter hashtag analytics free tools.
1. Brand24
Word has it that Brand24 is the best analytic tool for Twitter. Brand24 is a paid tool that offers a 14-day free trial to users upon sign-up and account creation. It’s a comprehensive tool with an easy-to-use dashboard that features various functions.
The analysis option on the sidebar allows you to create an analytics project. This tool displays a list of the top trending hashtags according to the hierarchy of their mentions. You can select any hashtag you wish to track and indicate the time period for which you need data.
The interface has a summary section that displays all the data you need to track and monitor a Twitter tag. The summary tab discloses the number of mentions, interactions, reach, sentiments, and the percentage increase or decrease.
It also displays key influencers and graphical data in charts to elaborate the summarized information. With hashtag reports from Brand24, you can study tactics and results of hashtag campaigns and learn how to implement them.
Apart from checking reports on the dashboard, you can also enable email notifications to stay informed of constant updates. What’s more? Brand 24 has a data export feature. With this, you can customize and save results, reports, and information in Portable Document Formats (PDFs) for easy access.
2. TweetBinder
TweetBinder is an impressive hashtag tracker with extensive statistical information. The free version doesn’t require an account. To collate data, visit the website and type your hashtag in the search bar.
However, note that this tool’s free version covers only 200 posts per hashtag. So, for a more expansive database, you’ll have to purchase a package. Regardless, the free version discloses a lot.
The tabs on the bar above are subheaders for all information sections. They include a summary, activity, engagement, sentiment, rankings, economic study, and images.
The available information includes posts’ total impressions and the economic value of a hashtag. It shows an editable date range, number, and percentage ranges of tweets, replies, reposts, links, and photos.
TweetBinder also shows the original and top contributors of hashtags and the number of their posts. You can also discover the number of followers each contributor has. You can check the sentiment timeline and statistics if you want to know more about the emotions behind users’ reactions.
It also outlines verified and popular users who engage with a tag. Below is a list of six additional details you can access using TweetBinder’s analytics Twitter hashtag tool:
- Most liked pictures under a hashtag
- Followers of each contributor
- The age of X accounts of contributors
- The length of posts under the hashtag
- The languages of the posts
- Other related trending hashtags
This insight into any given hashtag is more than enough, especially as it’s free. Thus, for solid research on relevant hashtags, feel free to use TweetBinder.
How To Get Analytics From Twitter on Hashtags
Since free tools might not always disclose all the necessary information, you can combine Twitter results. Thus, it’s important to learn how to get analytics from Twitter on hashtags.
Here are five steps outlining the process for collecting analytical hashtag data on X:
- Log into your Twitter or X account on the mobile app.
- Tap the search icon at the bottom menu to see a list of trends in your region. Alternatively, you can locate a hashtag by typing it in the search bar above.
- Under each hashtag topic, you’ll see the volume of tweets.
- Open individual tweets to gather information on engagement, impression, and reach.
- Use a sentiment hashtag analysis tool to track the emotions behind tweets relating to the hashtag.
This method is effective but stressful, as it entails manual observation. Thus, most people use third-party tools to track hashtags and monitor campaigns for efficiency and ease.
Besides monitoring popular hashtags, you could create one for yourself or your brand and track its success. When using a personal hashtag, observe your best Twitter posting times and tweet frequently.
FAQ
FAQ: What is Twitter hashtag analytics?
Hashtag analytics involves collecting and observing data regarding specific tags to create reports. Your main focus will be on key metrics. Hence, hashtag analytics is great for tracking campaigns and trending topics.
FAQ: What metrics are commonly tracked in hashtag analytics?
Third-party tools use different metrics, but the number of tweets a hashtag has is among the most common. Others include sentiment, engagement, interaction, and reach, which disclose hashtag popularity.
FAQ: Can you search hashtags on Twitter?
Using the mobile app or website search bar, you can search for hashtags on Twitter. Type in the hashtag symbol together with the relevant word or phrase. If there are multiple words, don’t space them out or you won’t get the right results.
Try TweetEraser To Remove Bulk Tweets
You must ensure that all your tweets are rule-compliant. If you hashtag any post that contradicts Twitter’s regulations, erase it before it ruins your reputation. Are you wondering how to monitor your tweets for compliance?
Our TweetEraser web tool takes care of that. Sign up and authorize our tool to thoroughly clean your account. We’ll weed out non-compliant posts from your Twitter hashtag analytics results, leaving you with only the best. Start cleaning and filtering your Twitter timeline today!
