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Best Time to Post on Twitter: Perfect Times To Share Content


October 5, 2023 | 11 min read

When sharing posts on Twitter, now called X, most users pay attention to the techniques that offer the best results. For these users, the aim is mostly to reach as many people as possible and gather as much engagement as possible. So, experts have noted that one technique that helps with boosting reach and engagement is the timing of posts. Considering this factor, people often ask about the best time to post on Twitter, aka X.

Determining the best times to post on the X platform is tricky. This is because there is no clear-cut time that works better than others. The best posting times here depend on your industry, audience demographics, location, and many other factors. So, finding the time that works for you is always the better option. Of course, several recommendations may work, and this article discusses them all.

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When Is the Best Time to Post on Twitter as a Brand? Ideal Publishing Times for Businesses on X

Different brands receive different recommendations regarding the best times to post on X. The ideal time to share posts that produce results on one account may not work on another. Therefore, you must consider the factors surrounding your account when looking into this. Also, it would be best if you observed the trends from past patterns. But again, specific recommendations may also be helpful in different cases. But overall, when is the best time to post on Twitter, aka X, if you have a brand?

What Is the Best Time to Post on X as a Tourism and Travel Brand?

Travel and tourism brands draw much attention on social media platforms like X, formerly Twitter. These brands have grown their engagement on the platform to higher levels over the past few years. This isn’t surprising since people have increased interest in the subject. That notwithstanding, arguments exist about the best time to post as a travel and tourism brand.

Many social media experts have researched the perfect time to share posts on X. For instance, Sprout Social, a leading social media management company, has offered helpful recommendations. It has tried to draw more useful estimations about the ideal times to share posts on the platform. While this may not precisely represent the best timing for each brand, it is worth a shot.

Well, here are the recommended times for posting as a tourism and travel brand:

  1. Wednesdays, 9:00 AM to 2:00 PM.
  2. Thursdays, at 10:00 AM
  3. Sundays at 12:00 PM

From past trends, these periods attract peak views and engagement for these brands. Of course, you must also factor in your audience demographics and your unique engagement patterns. Also, go through your Twitter or X analytics and observe the reach and engagement patterns over time before you conclude. Generally, Saturdays are the worst days to post as a travel and tourism brand. Then, most people are engrossed in their weekend activities, trying to prepare for the lazy Sunday ahead.

What Is the Best Time to Post as a Media Brand?

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Media companies are some of the most popular brands on X. Media brands have since colonized the platform, even before the emergence of others. This is why the entertainment and media industry has successfully drawn consistent influence on the social media platform. These brands have maintained their relevance with the continuous supply of news about global occurrences, politics, and business news.

Even then, there are questions about the best time to post on the X app as a media brand. The post timing for media brands is a bit more complicated since it follows occurrences that may be abrupt. Because of this, the timing requirement diminishes to a higher degree. Also, since Twitter, now X, has always been a more conversation-based platform, discussions about these current occurrences are predominantly popular.

News moves along pretty fast. However, the timing also affects its spread. For instance, sharing it when people can access it provides an edge. Therefore, here are recommendations for making posts as a media brand:

  1. Tuesdays, 10:00 AM to 1:00 PM.
  2. Wednesdays, 11:00 AM to 1:00 PM.
  3. Thursdays, 10:00 AM to 2:00 PM; also, 10:00 PM to 12:00 AM.

Again, media and news brands must target the windows where people are most active. Of course, posts about current occurrences draw much attention and engagement, especially if there are controversies. You could also create time slots for posting from your past engagement patterns.

Browsing your analytics helps you understand your unique audience and their reception patterns. As a media brand, avoid posting on Saturdays since people are mostly less active on the platform.

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What Is the Best Time to Post for Hospitality Brands?

The hospitality industry is a fast-growing one trotting along with its tourism and travel counterparts. The increase in travel among the population has also influenced the online presence of hospitality brands on platforms like X. However, brands must implement effective Twitter or X marketing strategies to achieve the desired results. Well, the timing of posts remains a key ingredient in most marketing strategies.

But again, these hospitality brands often need to choose the best times to post. When considering this factor, remember that people resonate better with hospitality content in the evenings. Of course, evenings are when people relax, interacting with soothing materials after a day’s work. Well, several recommendations exist when it comes to posting times. Well, here are the three best times to share content on the X platform for hospitality:

  1. Tuesdays, 10:00 AM.
  2. Wednesdays, 8:00 AM.
  3. Fridays, 8:00 AM.

With regard to reception, hospitality brands generally report a consistent peak during evening hours. This peak starts at 6:00 PM when people begin to settle down after closing from work. Nonetheless, Tuesdays, Wednesdays, and Fridays provide the best results. These peak engagements usually last a few hours before dropping dramatically.

Hospitality brands and other business-to-consumer B2C companies that foster leisure enjoy more evening engagement. Again, you must track your records and observe the performance patterns before concluding at a specific time. These are only basic recommendations that provide a baseline from where you can start.

What Is the Best Time to Post as an Educational Brand?

Education is fast becoming an industry to reckon with regarding social media influence. Of course, X, formerly Twitter, is at the forefront of the definition of influence. Many universities, colleges, and other higher institutions have focused more on promoting themselves and interacting on the platform. While many institutions manage multiple pages, the aim is always to reach as many people as possible.

From experience, the timing of posts also affects their performance on the social network. Thus, brands often have questions about the best times to post on X. When it comes to educational content, brands see better results with posts shared between mid-morning and afternoon on weekdays. This time window defines the duration within which students and other people with educational interests are most active.

So, on average, posting within the following period works better for educational X platform accounts:

  1. Mondays, 10:00 AM.
  2. Tuesdays, 8:00 AM to 12:00 PM.
  3. Wednesdays, 8:00 AM to 12:00 PM.
  4. Thursdays, 9:00 AM to 12:00 PM.

As an educational brand on X, formerly Twitter, avoid sharing Sunday posts. Your posts, which usually highlight student affairs and share updates and news about school activities, only resonate with some people on weekends, especially Sundays.

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How To Determine Your Best Time to Post on X: Finding What Works Best for You

Generally, there is no holy grail regarding post timing on Twitter. While the recommendations for different industries work in many instances, they don’t always produce accurate results. You must add a few tweaks even when working with these expert recommendations. To get the best results, consider determining your best time to post on the X app.

When doing this, you must factor in your account type, audience, and goals. Also, consider past trends by studying the information from your analytics before concluding. The goal is always to find slim time windows where reach and engagement are optimal. You can replicate the activity from there, testing and confining your results.

Besides obtaining information from your account analytics, you can also employ third-party social media management tools. For instance, Sprout Social can read into your Twitter data, developing inferences that you may find helpful. In addition to your post result patterns, this tool allows users to obtain insights from competitors, integrating the results. Also, you can key in other factors like the type of content, the tweet author, and several others.

Another tool, Tweet Hunter, also helps determine your optimal posting times. This tool utilizes your follower activity and other baseline information to provide helpful recommendations that boost reach and engagement. Well, posting times aren’t the sole determinant of good results on X, formerly Twitter. Thus, it would help if you also used other techniques to gain more engagement on X.

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What Is the Best Time to Post on Twitter for Engagement? Targeting Maximum Interactions on X

Users target different results when sharing posts on X, formerly Twitter. While many users prioritize their reach and views, others pay attention to the amount of engagement they receive. However, there are many different factors involved in obtaining engagement. It would be best to employ an efficient growth strategy. These often involve peak posting windows to obtain maximum engagement. So, what is the best time to post on Twitter for engagement?

According to research by the social media management company Buffer, posts shared at 9:00 PM earn more retweets and likes. The company also determined that people share the highest number of X posts from 11:00 AM to 1:00 PM. These findings have pointed to a direction describing weekly posting windows during the week. Of course, people must share posts on all days without limiting themselves to specific durations.

So, when considering engagement as the primary target, here are the most effective posting times:

  1. Monday, 8:00 AM to 4:00 PM.
  2. Tuesday, 9:00 AM to 4:00 PM.
  3. Wednesday, 8:00 AM to 3:00 PM.
  4. Thursday, 9:00 AM to 12:00 PM.
  5. Friday, 8:00 AM to 1:00 PM.
  6. Saturday, 9:00 AM to 10:00 PM.
  7. Sunday, 9:00 AM to 10:00 PM.

Again, your posting times on X partly affect your reach and subsequent engagement. However, it isn’t the only factor determining how many people you reach. Your number of followers, post type, consistency, hashtags, topics of discussion, and others also play a part. Besides these time recommendations, you can find effective time windows peculiar to your audience and account. Past trends show the best times to post on Twitter.

An illustration of the X logo on a dark gray background.

What to Post on Twitter: Ideas Around the Type of Content To Share

Besides understanding the best time to post on X, users are often concerned with what to post on the platform. Well, the posts you share on your X profile entirely depend on the purpose of your account and your aims. In most cases, people use X for business or personal purposes. Because of this, there are almost limitless possibilities around what to post on Twitter. Here are several ideas about the subject.

Helpful Post Ideas for Personal Accounts on X

When using Twitter, also called X, for personal social activities, you tend to share posts resonating with your opinion. These personal accounts allow users to join discussions with their voices. Because of this, there are certain things you can share here that you can’t share on a brand account.Again, if your aims involve garnering as much engagement as possible, you may have to include specific content and strategies. Well, here are six things you should consider sharing:

  1. Share memes and GIFs.
  2. Discuss trending issues.
  3. Post motivational quotes.
  4. Share tips.
  5. Organize polls.
  6. Share throwbacks and memories.

Overall, personal accounts are convenient locations to share all kinds of interesting content.

What Content Should You Share on Twitter or X Brand Accounts?

Apart from understanding the best time to post on X, sharing content that fosters your brand is essential. Regarding your brand, there are bigger limits to what you can share. You must avoid sharing controversial posts that attract a lot of backlash. Instead, consider posting content that pushes your brand image and draws more positive attention.

So, here are seven things you should share on a brand account:

  1. Share your blog content on the X platform.
  2. Make announcements for your brand.
  3. Promote your services and products.
  4. Share industry news and events.
  5. Share your customer reviews and positive feedback.
  6. Post job openings.
  7. Share future launches.

You may sometimes share potentially problematic content when sharing content on your personal or brand profile on X. This could happen even if you’re extra careful. So, there is sometimes the need to delete posts in bulk. However, the platform only supports single post deletion, which could be an issue. Well, TweetEraser chips in to save the day. TweetEraser, a straightforward third-party application, is quite useful for easily deleting bulk posts from Twitter. This application performs specialized deletion tasks with a few clicks, utilizing user archives to bypass Twitter’s API limits. It is an ideal option since it does not spread promotions on users’ timelines. Start filtering and cleaning your X timeline today!

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