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How Much Does Twitter Pay? Financial Rewards From X

Ochai Emmanuel

October 21, 2024 | 10 min read

Almost everyone wants a side hustle that pays well. However, not everyone knows that social media platforms, especially Twitter, are gold mines with high earning potential. Upon discovery, it’s impulsive to ask, “How much does Twitter pay?”

But first, you must also know how to earn money. Contrary to what you might imagine, Twitter won’t pay you just for tweeting. Keep reading to discover profitable activities and how much you can earn on Twitter.

A person sitting and counting money.

How Much Does Twitter Pay Per View?

Twitter pays approximately $0.0085 for each impression, not view. People often interchange the terms impressions and views. Hence, some erroneously believe the platform pays creators for each user who views their content. 

So, how much does Twitter pay per view? Twitter, aka X, pays per impression. You must note that this only applies to those who partake in Twitter’s ad revenue-sharing program.

You must have an active Twitter Blue subscription to participate in this program. This subscription makes you a verified user with a blue tick. Note that this subscription has three categories: X basic, X premium, and premium plus. They cost $3, $8, $16 per month, $32, $64, and $168 annually.

Also, you must verify your identity before becoming eligible for this program, which will help you earn per impression. Since Twitter pays creators for impressions through the revenue-sharing program, you must learn the difference between impressions and views.

On the one hand, views on Twitter often refer to the number of times a user watches a video. However, one mustn’t play the entire video before X records a view. On the other hand, impressions are the number of times X’s algorithm ranks a post on Twitter users’ feeds.

Therefore, once your tweet appears on someone’s feed, it counts as an impression. Note that a post could be a text tweet or include gifs and visual media. Therefore, you earn a fraction of a dollar whenever your tweet appears on a user’s feed. 

Consequently, views fall under impressions. Hence, as your views and impressions increase, the more your chances of earning big advances.

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How Much Does Twitter Pay for 1 Million Views?

Twitter, which Elon Musk transitioned to X, pays almost $9 for one million impressions, not views. Thus, instead of asking, “How much does Twitter pay for 1 million views?” the correct question should be about its payment for impressions.

Hence, it is important to find marketing strategies to make your posts go viral on Twitter. If you go viral, your posts will appear at the top of your followers and target audience’s feeds. 

Being interesting, they’ll share it so a lot of people get to see it, thereby increasing your impression count. Because of this, it’s advisable to tweet with trending hashtags related to your content. 

With the right hashtags, your posts become easily searchable and appear on the trends tab beside the home timeline. Apart from visibility, you can also gain more followers from this. Your followers’ growth will increase your views as the algorithm displays your posts on your followers’ timelines.

If you consider it, $9 for a million views might seem insufficient. But remember that it’s just a passive source of income. Moreover, views can easily increase, and you can combine this with other Twitter monetization options.

Besides the monetary factor, publicity can help you attract more deals and networking opportunities. Therefore, it’s important to work on growing your views on X.

An illustration in which a crowd of followers walk together.

How Much Does Twitter Pay for 1 Million Followers?

Twitter doesn’t pay any money to users with one million followers. The question of how much Twitter pays for one million followers is misleading. You won’t receive money from X just because you have followers. However, followers are a qualifying factor for joining certain monetization schemes on the platform.

Let’s take sponsored posts as an example. Brands pay users with millions of followers to create advertisement posts for their products. That’s because the users who run Twitter ads have a wide audience. By sharing information with this audience, brands can create product exposure. 

Also, you can monetize your content if you have a million followers or more. There must be a factor attracting many users to your page. Therefore, you can identify the pull factor and leverage it to create more insightful content. When you do, you can set up a subscription service whereby interested users pay to see your exclusive content. 

Another way followers can increase your Twitter income is through the creator ads revenue sharing program. One criterion for joining the ads revenue sharing program is having a minimum of 500 Twitter followers. 

Therefore, considering the minimum follower count, you’re overqualified with one million followers. Moreover, having one million followers makes it easy to hit the other criteria: having five million views in a quarter.

Although Twitter doesn’t pay for followers, it pays for organic impressions. Due to the benefits of having several followers, people tend to opt for follower purchase platforms. However, it’s a risky process to undertake. Hence, it’s much better to grow your Twitter followers organically.

A mobile phone on a wooden table beside a cup of coffee displaying Twitter’s sign-up page.

How Much Does Twitter Pay for Views Through the Amplify Program

Your earnings per view on Twitter’s Amplify program depends on the nature of your content, audience interaction, and engagement rate. The Amplify program involves publishers adding ads to their video content. 

The ads are mostly prerolls that appear in instream feeds. The logic behind this is that publishers communicate directly with various brands’ target audiences. Therefore, brands advertise themselves through valuable content from famous publishers. 

Thus, this guarantees that more people with higher prospects of liking certain products will learn about their availability. Since most people learn about new products from Twitter, the Amplify program is a great advertisement medium. 

Interestingly, it’s a good source of income for both publishers and brands. A study shows that Twitter ads provide a 40% higher Return on Investment (ROI) than other social platforms. Hence, brands can profit and afford better rates for publishers who run video ads. 

You must set up a media studio profile to join the Amplify program and earn money. During the set-up, you can receive payment through PayPal or Direct Deposit. However, if you intend to join this program, note that Twitter makes payment for each month after 60 days. 

You can check your payment estimate from the analytics platform. But note that this isn’t always accurate. Thus, there is no fixed answer to the question, “How much does Twitter pay for views“ on the Amplify program?” Nevertheless, as a publisher, Twitter will notify you via email when they pay.

An illustration of a person with a card with the word “FOLLOW” above a bird logo.

How To Grow Your Followers and Increase Your Earning Potential

If you’ve been on Twitter, you’ll realize that followers trigger interaction. When you publish a post, your followers react and drop responses in the comment section. Therefore, your followers help you boost your engagement rate.

As a result, you begin to develop fame, causing Twitter’s algorithm to share your posts with a wider audience. This increase in attention will attract brands needing sponsored tweets and product advertisements to strike deals with you. 

Hence, as your posts go viral, you get more opportunities to earn through ads. Moreover, if you run a super-follow subscription, more people will likely pay to view your content. 

As a result, it’s visible that your follower growth affects your earning potential. Therefore, you need to formulate effective strategies to grow your followers. If you want it quick and easy, you can buy followers. 

Note that it’s safer to opt for the gradual delivery method, as an immediate, large increase in followers indicates spam. Therefore, it’s advisable to use organic growth strategies. 

Start by optimizing your profile with relevant keywords and identifying your niche. This act will allow you to produce suitable content for your target audience using appropriate hashtags. Hashtags make your posts searchable and enhance visibility.

However, to attract more attention, your tweets should be informative and relatable. Also, when sharing visual media, use good lighting and background. You can also make your account interesting by hosting Twitter spaces and creating polls. Moreover, when posting, target the peak activity times of your audience. 

By using peak posting times, more people can see, interact, and share your content within their online community. Though all these measures may be difficult to implement, their benefits are worth the stress. 

FAQ

What is Twitter’s “Tip Jar,” and how does it work?

Twitter’s Tip Jar is a feature that allows creators to receive financial support from their followers. By activating the tip jar feature, you can display links to third-party payment providers, facilitating the collection of monetary tips.

How can I make money from Twitter?

Twitter monetization options include tip jars, super follows, subscription services, and promoted tweets. You can also set up a Twitter shop and engage in Twitter marketing and influencer or affiliate marketing. Alternatively, you can set up a creator account and join the ad revenue share or amplify program.

How much can I make on Twitter?

There is no fixed earning amount, as there are various ways to make money on Twitter. The payment for sponsored posts differs from what you can get from the revenue-sharing program or superfollows. But the more effort you put in, the better your chances of earning big.

Use TweetEraser To Regulate Your Content and Boost Your Follower Growth 

Your number of followers determines whether you can partake in most monetization schemes. As a result, growing your followers is important, and the type of content you post can affect your follower count. People will not follow your account if you don’t have useful information to share. 

Additionally, if you communicate boringly, your posts will lose traction. Hence, it is best to create a mix of content types. But while incorporating pictures and videos in tweets, you must avoid showcasing violent, gory, or sexually inappropriate content. 

If your posts contain any of the above, you must attach sensitive content censorship, or else you’ll break Twitter’s rules. Moreover, such posts can traumatize viewers and dissuade them from following you. 

It can also cause your old followers to unfollow your account, decreasing your views and tweet impressions. If this happens, it’ll limit your chances of earning more. Thus, you need a Twitter management tool to regulate your posts. In this regard, there’s none better than TweetEraser.

At TweetEraser, we have an efficient web tool that deletes sensitive tweets in one click. This tool can also help you clear low-performance tweets from your timeline so your public record is flawless. Through this, your good performance records will make you a suitable candidate for high-paying advertisement deals. 

Now that you’ve discovered the answer to the question, how much does Twitter pay, why not boost your content for a better cash flow? 

Delete sensitive posts and boost your chances of monetization today!

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