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How To Monetize X: Exploring Ways To Earn on Twitter

Ochai Emmanuel

September 11, 2024 | 8 min read

Most people only use their Twitter accounts to post, communicate, and keep up with global events. Little do they know that their Twitter account could be a gold mine. You can make money off your Twitter account. But if you don’t know the right conditions for this, you’ll wonder how to monetize X.

However, it isn’t difficult. You only need to know what to do and perform it properly. Without meeting certain criteria, your account will remain worthless. But if you can build it, you’ll reap the rewards. 

Keep reading to discover the secrets about how to get X monetization.

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Can You Make Money Off Twitter?

If you’re wondering, “Can you make money off Twitter?” then the simple answer is yes. However, if you want to earn from your Twitter account, you must meet certain criteria. 

Since there are different ways of monetizing Twitter, the requirements vary. Nevertheless, one common factor your account must meet is a large active follower count. Active followers contribute greatly to the value of your account. 

Hence, growing your followers can increase your earning potential. However, it’s impossible to accurately decipher how much you can earn from monetizing your account on this social media platform. Nevertheless, you can calculate the estimate.

Knowing the estimated worth of your Twitter account will help you leverage it to earn from brands. But to figure this out, you must collect statistical data. For example, you need to discover your Twitter engagement rate, rank in your niche, and follower ratio. 

Although you can get these from Twitter’s advanced analytic platform, you cannot use the data to discover your account’s value. That’s why it’s best to use a Twitter management tool to discover your account’s economic value.

These tools calculate your account’s worth by checking the number of active users, account niche, and engagement rate. For example, TweetBinder thoroughly analyzes your account’s metrics and appropriates its value. 

Knowing your account’s value guides you in setting a price tag so you’ll receive pay that equates to your worth. Therefore, though you can earn from Twitter, it’s advisable first to discover how much your account is worth. If you’ve done that, get ready to learn how to get X monetization next.

The Twitter Monetization Requirements 

Twitter monetization requirements refer to what you must do before unlocking your earning potential on the platform. Though some requirements seem hard, you can accomplish them by consistently practicing tips to promote your Twitter or X account. 

Below are eight major criteria you must adhere to before becoming eligible to monetize your account.

  1. You must have at least 500 active followers.
  2. Get a Twitter Blue subscription. You can’t access features like Super Follows and Tips without a subscription.
  3. Verify your Twitter account and email address.
  4. Accumulate at least five million tweet impressions in three months. 
  5. You must be above 18 and have a three-month account activity record. 
  6. Your Twitter bio must be complete.
  7. It’s necessary to have a clear record devoid of Twitter policy violations.
  8. You must live in a country that is eligible for Twitter monetization. 

If you want to know how to monetize on X, the above requirements are where you should start.

A mobile phone displaying the X app logo.

How To Get Monetized on X: Our Top 6 Strategies

If you’re wondering how to get monetized on X, you can apply multiple routes and strategies. Let’s explore how you can make the most of X.

1. Earning From Twitter’s Creator Program

X developed an ads revenue sharing program to help its users earn more. If you meet the eligibility requirements for becoming a creator, you can unlock money-making features while enjoying your social life. 

For example, content creators with exclusive, luxury information can charge their followers to view valuable content. You can set a monthly subscription fee at $2.99, $4.99 or $9.99.

Another option is to use the Twitter Space feature to host ticketed events. You can host spaces and charge the attendees between $1 and $999. But if you’re still growing your social identity, add the tip jar feature to your profile. When you connect to a third-party payment service, your audience can fund your account. 

2. How To Monetize X Through Selling Ad Space

Besides the creator program, there are other strategies for monetizing X. For example, you can sell ad space on your profile. Many brands are looking for ways to increase their revenue. Thus, they invest heavily in social media marketing to capture a wider audience. 

If your account is valuable and a brand’s products fit your niche, you could pitch it as an advertisement outlet. With the right price tag, brands will pay you for your ad space. 

3. Making Sponsored Posts

Companies use popular individuals on Twitter to showcase their products and pay handsomely for this. In the past, this opportunity was a major money-maker for macro influencers. 

However, the focus shifted after discovering that micro influences connect deeply with their audience. Thus, brands building their digital presence pay popular users to post about their services. 

4. Using Twitter Marketing

Millions of people get recommendations of products to use from Twitter. Hence, you should invest heavily in Twitter marketing to generate leads and sales. If you can capture the hearts of Twitter users, your business income will skyrocket. You can use the Twitter shop feature to showcase and sell your products digitally to achieve this. 

You can also engage in Twitter affiliate programs even as an individual without a business. You only need a personalized product link from brands to market, sell, and get commissions.

5. Taking Advantage of Influencer Marketing

An influencer is a thought leader in an important niche who shares relevant opinions. Depending on their follower count, there are various classes of influencers. Since it’s a game of numbers, influencers often market goods and services to their followers.

Sometimes, they strike collaboration deals with businesses or even become brand ambassadors. Hence, they earn money from influencing their followers’ opinions of a service. If you already have many followers, this is an option you can explore. 

6. Selling Your Twitter Account

You can sell your X account if you’re not up for the hassle of marketing or organizing ticketed spaces. However, note that people are only willing to buy valuable accounts. 

To secure a buyer, you can market your account with a screenshot of your profile page and analytical achievements. After this, it’s easy to negotiate and initiate the transfer of your account to its new owner. 

FAQ

FAQ: How do I get monetization on X?

To monetize your Twitter account, you must meet all eligibility requirements. Some include having an active account, a complete and verified identity, and high organic impressions. Analyzing your account will enable you to confirm whether you meet these requirements.

FAQ: How much does X monetization pay?

There is no specific amount that you can earn from monetization. There are different earning options, and their value differs. Moreover, you can set prices for services like exclusive content and ticketed spaces. Hence, you must learn the value of your account so you can charge reasonably.

FAQ: Are there multiple ways to monetize Twitter?Yes, Twitter, aka X, offers multiple streams of income. You can join the creator’s program, which unlocks lucrative features. You can also earn through sponsored posts and affiliate marketing. The more you explore, the more money-making opportunities you’ll find.

A person shooting a video with a camera.

How To Monetize Twitter Videos

Many users assume they can only make money through their Twitter posts. However, you can also earn from your videos on X. If you’re wondering how to monetize Twitter videos, keep reading.

A popular option for Twitter video monetization is to join the Amplify program. This program lets you connect with brands that want to spread campaign or product awareness. 

These brands will pay you to showcase their ads as prerolls, lasting 30 seconds before your content. According to X, using the Amplify preroll feature can increase awareness by 68%. 

You can create product review videos with a clickable call to action button. This way, you can get commissions for clicks. Another video monetization option is releasing short, enticing clips or behind-the-scenes videos on Twitter. You can then add a link to the full-form video on your website or a paid platform. 

Furthermore, you can use the Super Follows feature to enjoy subscription fees for exclusive videos. However, all your video content must comply with Twitter’s policies. Thus, there must be no display of sensitive or violating content. If there is any, you must remove the content to avoid suspension.   

Luckily, our TweetEraser tool can clear your Twitter videos and mass delete non-compliant content in bulk. This easy-to-use Twitter management tool helps creators keep their accounts in perfect shape when learning how to monetize X. 

Use our special TweetEraser web tool to remove improper content from your account.

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