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Twitter Mission: A Commitment to Service Delivery

Ochai Emmanuel

May 20, 2024 | 8 min read

Twitter is a famous social network with millions of active users. Its open service makes for diverse people and cultures around the clock. Unsurprisingly, it is the Twitter mission declaration to allow everyone to utilize the company’s services.

Over the years, the company has evolved into one of the leading social platforms in the world. This is due to the various features it offers to make services accessible to everyone. However, there is more to know about the company’s commitment to its mission. Read this article to learn more about its mission and purpose.

The word “Twitter” is written on beach sand.

A Glance at Twitter’s History

Twitter, now X, is an American-owned social media company with over 500 million users. It is one of the world’s largest social media platforms and the fifth-most visited website globally. In March 2006, Jack Dorsey, Biz Stone, Noah Glass, and Evan Williams created the social platform.

They later launched the platform in July of the same year. Twitter grew quickly and had over 100 million users, producing 340 million tweets daily by 2012. Soon, it became one of the most commonly used social platforms, with over 4900 employees across 35 countries.

Twitter users can express their opinions through images, videos, polls, and texts as public tweets. They can also contact each other privately through direct messaging and audio and video calling. Additional features include Twitter lists, communities, bookmarks, adverts, and spaces.

In addition, people can use the platform to find real-time information about sports, entertainment, politics, breaking news, and more. In October 2022, billionaire and businessman Elon Musk acquired Twitter for $44 billion, gaining control and becoming its CEO.

On June 5, 2023, Linda Yaccarino became the CEO, while Musk remains the chairman and chief technology officer. After this, Musk has changed the platform’s image and features. He first changed the name from Twitter to X and then introduced some features for users to maximize its benefits.

The rebranding also changed the bird logo to an X icon. Unfortunately, people have criticized the platform for hate speech, increased spread of misinformation, and child pornography after its acquisition.

However, the management has made several rules to curb violations and make X a safe space for everyone. This is part of its commitment to its mission statement.

What Is Twitter’s Mission Statement?

Twitter’s mission is to give everyone the power to create and share ideas and information instantly without barriers. This includes people with disabilities or special needs. So, if you’re wondering what Twitter’s mission statement is, it is to create a safe space for everyone.

Twitter aims to promote and protect public conversation. This is why it prioritizes giving everyone the power to create and share limitless ideas and information. The company has a devoted group of versatile designers and engineers focused on providing the best experience.

Regardless of the device, platform, or disability, they incorporate established guidelines and best practices to deliver the best. Although many things about the social platform have changed, its commitment to this mission remains the same.

However, its approach to experimentation has changed to better position the company to achieve its goals. Its public testing is a healthy, open, and transparent approach to innovation. This allows the platform to gather instant user feedback in real-time to improve services for customers, partners, and users worldwide.

The former Twitter bird logo and the new X logo are on a brown surface.

Analyzing the Twitter Mission Statement

The Twitter, aka X mission statement, is a single sentence with much meaning. It may seem like the social media company offers only communication. However, this mission aims to achieve more than this. We’ve carefully analyzed the mission statement to help you deeply understand its true intent.

1. Giving Everyone Power

Twitter’s goal to give everyone power refers to the platform’s dedication to providing services for everyone. With over 368 million users worldwide, it has taken steps towards achieving this goal. It provides free access and services to people in various age groups. Thus, Twitter has become an open space for people to voice their thoughts.

In addition, it has provided its users with an easy-to-navigate and download mobile app for various operating systems. The platform is also available in over 40 languages worldwide. This aims to make public conversation accessible from any device and location.

2. Creating and Sharing

Twitter’s impressive features have made it an excellent place to create engaging posts. It has also helped people share their opinions and ideas, join public conversations, and debate healthily.

3. Sharing Ideas and Information

Many people use Twitter to get real-time information about events, politics, etc. They also use it to watch highlights and livestream events happening around them. Twitter has helped people join beneficial conversations.

4. Sharing Information Instantly

Twitter’s easy-to-navigate features allow users to write messages and compose posts effortlessly. By pressing the Send or Post button, they can instantly share information with the public. Additionally, the system organizes content according to topic and trend, helping people easily locate information on the platform.

5. Creating and Sharing Without Barrier

In its mission statement, Twitter aims to bridge the global communication barrier between its users. This is obvious in the easy methods for creating and sharing various types of Twitter posts. It is also easy to create a new X account and start connecting globally.

The X mobile app and other social media apps are in a folder on a smartphone screen.

Twitter’s Accessibility Goal for Everyone

Twitter, aka X, has mentioned in its mission statement that its services and features are accessible to everyone. This also includes disabled people needing help to navigate the internet. This is why the platform has worked on several accessibility features for various disabilities. Let’s explore the various features.

1. Visual Accessibility

The following features are available to help users with visual disabilities:

  • Font size and high contrast settings: The font settings allow users to adjust the text font to easily readable sizes. Meanwhile, the contrast settings allow users to adjust the text and image brightness for sharper and more defined visible details.
  • Screen reader and refreshable braille display support: The screen reader reads text on the screen aloud to visually impaired users. The refreshable braille display support allows them to read text on the platform through braille characters.
  • Dark mode support: Users can adjust their screen display to light or dark mode to support their vision. This feature reduces the strain of light on the eyes.

2. Auditory Accessibility

Accessibility features to support users with audio disabilities include:

  • Caption files videos posted: This feature allows users to upload caption files for videos to transcribe the audio correctly. Automatic captions also help users hear the sounds made in the videos.
  • Auto-caption support: The automatic caption feature is available for voice posts, videos, and X Spaces. This feature helps everyone to hear whatever the original poster says.
  • Turn on sounds: This is another feature to help users hear audio and notifications properly.

3. Mobility Features

Several features help users to navigate the social media platform quickly. They include:

  • Keyboard shortcuts for quick access and navigation.
  • Custom magic tap shortcuts for quick access and creating posts on iOS devices.
  • Other features are voice control for iOS, voice access for Android devices, and switch devices.

4. Cognitive features

Cognitive features include the following:

  • Prevent video autoplay.
  • Turn off sounds.
  • Reduce motion or animation settings.

Apart from this, several accessibility features are available to help every user access Twitter, aka X’s benefits.

An imprint of the former Twitter bird logo on a white ceramic dish on a white background.

Core Twitter Values for User’s Benefits

Like every social media company, Twitter has core values that help users grow. The core Twitter values guide the company’s operation and service to its users. Each value is essential to achieving the Twitter mission statement of making the platform accessible for everyone.

Here are the values:

  • Grow our business in a way that makes us proud.
  • Recognize that passion and personality matter.
  • Communicate fearlessly to build trust.
  • Defend and respect the user’s voice.
  • Reach every person on the planet.
  • Innovate through experimentation.
  • Seek diverse perspectives.
  • Be rigorous. Get it right.
  • Simplify.
  • Ship it.

Although these are the core values for the platform’s operation and service delivery, they aim to achieve a secondary value.

What Are Twitter Company Values?

The Twitter company values range from promoting healthy conversations to transparency. Its secondary values are defending and respecting the user’s voices. The company’s users’ mental and physical health is crucial to its operation. Thus, to achieve its values, it must ensure the best service delivery to the user.

Healthy conversation is the first part of Twitter’s aim to provide freedom of expression and privacy. Twitter values the quality of conversations on the platform. Although freedom of speech is a fundamental right, the intensity of that speech is the company’s responsibility.

This is why the company focuses on healthy conversations to unite people globally. The second part of its aim is to ensure transparency among its users. The value placed on transparency allows the company to openly show how and with whom it works.

Twitter has also established policies to help curb hateful conduct that may restrict other users. According to the Twitter mission declaration, these policies allow users to express themselves without barriers. However, in some instances, an unintentional post may trigger negative responses. The platform will punish the post owner for violation.

It is best to delete these posts if you have unintentionally published them. Fortunately, TweetEraser has created a highly efficient web-based tool to help you delete any post in bulk. This tool uploads your archive to delete and filter unwanted posts effortlessly. So, start filtering and clearing your X timeline today!

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