{"id":1421,"date":"2023-08-25T09:00:00","date_gmt":"2023-08-25T16:00:00","guid":{"rendered":"https:\/\/www.tweeteraser.com\/resources\/?p=1421"},"modified":"2025-03-31T00:37:28","modified_gmt":"2025-03-31T07:37:28","slug":"twitter-business-account-a-master-plan-for-your-brand","status":"publish","type":"post","link":"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/","title":{"rendered":"Twitter Business Account: A Master Plan For Your Brand"},"content":{"rendered":"\n<p>Why should you have a Twitter business account? For starters, the platform has <a href=\"https:\/\/www.statista.com\/statistics\/1032751\/monetizable-daily-active-twitter-users-international\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">196.3 million monetizable daily active users<\/a>. Also, on average, users are on the <a href=\"https:\/\/www.statista.com\/statistics\/1294989\/time-spent-twitter-app-selected-countries\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Twitter mobile app for more than five hours<\/a> every month. It is the place to build brand recognition and establish yourself as a familiar face in the digital space. Not only does this help establish trust with your target audience, but it also provides opportunities to connect with customers.<\/p>\n\n\n\n<p>As first impressions are crucial, you must set up your account properly. This guide contains easy-to-remember and practical pointers to help you start on a high note. It also has a list of successful and active brands on X, formerly known as Twitter, to spark your creativity.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.tweeteraser.com\/resources\/wp-content\/uploads\/2023\/08\/daddy-mohlala-hwGiGxe-Rg4-unsplash-1-1.jpg\" alt=\"A tweet from a Twitter business account.  \" class=\"wp-image-1422\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#What_Is_a_Twitter_Business_Account\" >What Is a Twitter Business Account?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#How_To_Create_a_Twitter_Business_Account\" >How To Create a Twitter Business Account?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#Convert_Your_Personal_Profile_to_a_Twitter_Business_Account\" >Convert Your Personal Profile to a Twitter Business Account<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#How_To_Set_Up_Twitter_Business_Account\" >How To Set Up Twitter Business Account?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#Select_the_Right_Profile_Photo_for_Your_Twitter_Business_Account\" >Select the Right Profile Photo for Your Twitter Business Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#Advertise_With_Header_Images\" >Advertise With Header Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#Make_the_160-Character_Bio_Count\" >Make the 160-Character Bio Count<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#Include_a_Link_to_Your_Website\" >Include a Link to Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#Add_Location_Profile_Spotlight\" >Add Location Profile Spotlight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#Pin_a_Tweet_to_Your_Profile\" >Pin a Tweet to Your Profile<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#3_Best_Business_Twitter_Accounts_You_Must_Follow\" >3 Best Business Twitter Accounts You Must Follow<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#Wendys_Business_Twitter_Account\" >Wendy\u2019s Business Twitter Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#Netflix_Business_Twitter_Account\" >Netflix Business Twitter Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#Starbucks_Business_Twitter_Account\" >Starbucks Business Twitter Account<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/#How_To_Add_Twitter_Business_Account_To_Verified_Organizations\" >How To Add Twitter Business Account To Verified Organizations?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_a_Twitter_Business_Account\"><\/span><strong>What Is a Twitter Business Account?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Twitter account for business is necessary if you are an organization or a brand. Why can\u2019t you use the regular account? Well, there are several features unavailable to regular profiles. You need these professional tools to increase your visibility on the platform.<\/p>\n\n\n\n<p><strong>Run Advertisements<\/strong><br>With a business account, you can start running advertisements to reach your target audience and acquire new customers. There are several targeting tools to ensure the right people see your promotions on the platform. You can boost who sees your advertisements by showing them to users with similar interests. There\u2019s also the option to promote specific tweets to increase the opportunities for engagement.<\/p>\n\n\n\n<p><strong>Twitter Analytics<\/strong><br>You can track your account\u2019s performance through Twitter Analytics. The social media platform gives you the data to help you identify if you\u2019re on the right path. With this information, you can learn from your mistakes and improve your strategies to make them effective.<\/p>\n\n\n\n<p><strong>Profile Spotlight<\/strong><br>The social media network provides a profile spotlight feature to display important information at the top of your account. If you have a physical store, add its location to your Twitter profile. Users who visit your account will see a small location card. It contains your business website, address and the store\u2019s timings and status. People can use this to find your business or contact you for assistance.<\/p>\n\n\n\n<p>This social media network allows you to convert your personal profile to a business account for free.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Create_a_Twitter_Business_Account\"><\/span><strong>How To Create a Twitter Business Account?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"blog-side\">\n\t\t\t\t\t<div class=\"blog-side-box\">\n\t\t\t\t\t\t<div class=\"blog-side-box-inner\">\n\t\t\t\t\t\t\t<div class=\"bulk-delete-head\">Bulk delete past tweets with one click<\/div>\n\t\t\t\t\t\t\t<div class=\"subscribe-to-unlock\">\n\t\t\t\t\t\t\t\t<a class=\"button\" href=\"https:\/\/www.tweeteraser.com\/login\/\">\n\t                 Sign in with Twitter <svg width=\"10\" height=\"10\" viewBox=\"0 0 10 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t\t<path d=\"M9.1605 0H0.849401C0.626751 0 0.413219 0.0884475 0.255781 0.245885C0.0983438 0.403323 0.00989626 0.616854 0.00989626 0.839505C0.00989626 1.06216 0.0983438 1.27569 0.255781 1.43312C0.413219 1.59056 0.626751 1.67901 0.849401 1.67901H7.13309L0.256291 8.55665C0.17611 8.63409 0.112154 8.72673 0.0681567 8.82915C0.0241591 8.93157 0.00100033 9.04173 3.16969e-05 9.1532C-0.000936937 9.26467 0.020304 9.37522 0.062515 9.47839C0.104726 9.58156 0.167062 9.67529 0.245885 9.75412C0.324709 9.83294 0.418441 9.89527 0.521613 9.93748C0.624785 9.9797 0.735331 10.0009 0.846799 9.99997C0.958268 9.999 1.06843 9.97584 1.17085 9.93184C1.27327 9.88785 1.36591 9.82389 1.44335 9.74371L8.32099 2.86649V9.1506C8.32099 9.37325 8.40944 9.58678 8.56688 9.74422C8.72431 9.90166 8.93785 9.9901 9.1605 9.9901C9.38315 9.9901 9.59668 9.90166 9.75412 9.74422C9.91155 9.58678 10 9.37325 10 9.1506V0.839505C10 0.616854 9.91155 0.403323 9.75412 0.245885C9.59668 0.0884475 9.38315 0 9.1605 0Z\" fill=\"white\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/svg>\n\t                <\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.tweeteraser.com\/resources\/wp-content\/themes\/generatepress_child\/assets\/images\/single-post-img.svg\" alt=\"img\">\n\t\t\t\t\t  <\/div>\n\t\t\t\t   <\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>The first step in how to create a Twitter business account is to have a personal profile. Why? As highlighted in the previous section, you need to convert your account. This is how to create a personal account on Twitter:<\/p>\n\n\n\n<p><strong>Personal Twitter Account for Android, iOS, and Web:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open the Twitter homepage on a desktop and select <strong>Sign Up<\/strong>. If you\u2019re using a smartphone, download the app. Open it, and the app will ask if you want to sign up or skip this process. Tap <strong>Sign Up<\/strong> to start creating your account.&nbsp;<\/li>\n\n\n\n<li>In the next screen, you must share your name, email address or phone number, and birth date. You can use your brand\u2019s name. However, it shouldn\u2019t exceed 50 characters.<\/li>\n\n\n\n<li>After you provide your personal information, X, aka Twitter, asks if it can collect your data. This is to personalize your online experience on the platform. If you\u2019re okay with it, you can agree to let the platform use your data.<\/li>\n\n\n\n<li>You may have to prove to the social media network that you\u2019re a human. You\u2019ll have to solve a few puzzles to proceed to the next step.<\/li>\n\n\n\n<li>The social media network will send a code to your email or phone number. Type this code.<\/li>\n\n\n\n<li>Now, you need to make a password for your Twitter account. Select <strong>Next<\/strong> after you complete this step. If you can\u2019t click the <strong>Next<\/strong> button, check your password. It has to meet the platform\u2019s requirements.<\/li>\n\n\n\n<li>Pick a username relevant to your brand or organization. Getting a username from another user is hard or even downright impossible. Your username shouldn\u2019t exceed 15 characters.&nbsp;<\/li>\n\n\n\n<li>Select the default language for the platform. You also have to select your interests and follow another Twitter user.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>After you\u2019ve completed the above steps, you\u2019ll have a personal profile.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/www.tweeteraser.com\/resources\/wp-content\/uploads\/2023\/08\/szabo-viktor-KbU56hwagYg-unsplash-1.jpg\" alt=\"A personal Twitter profile of a user. \" class=\"wp-image-1423\" style=\"width:320px;height:480px\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Convert_Your_Personal_Profile_to_a_Twitter_Business_Account\"><\/span><strong>Convert Your Personal Profile to a Twitter Business Account<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now, you want to change to a Twitter business account. The process is quite simple, regardless of your device.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to your home feed, i.e., the page where you get a timeline of tweets from other users.<\/li>\n\n\n\n<li>Desktop users must click <strong>More<\/strong> on the quick navigation menu on the left. Android and iOS users must only swipe right to bring out this menu.<\/li>\n\n\n\n<li>Look for the section<strong> Professional Tools.<\/strong> Under it, you\u2019ll find <strong>Twitter for Professionals<\/strong>. Select this settings option.<\/li>\n\n\n\n<li>Click the <strong>Agree &amp; Continue<\/strong> button.<\/li>\n\n\n\n<li>You now have to choose the category that describes your brand perfectly. If you can\u2019t find a suitable category, use the search function.<\/li>\n\n\n\n<li>When the platform asks which account type, pick <strong>Business<\/strong> as it is relevant to your brand.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>The social media network will ask if you want to set up your profile properly. For example, it allows you to change your account information. You can follow more accounts and topics on this page or add a spotlight to your profile. Jump to the next section to learn how to set up your business account and make it look professional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Set_Up_Twitter_Business_Account\"><\/span><strong>How To Set Up Twitter Business Account?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Changing your account type from personal to Twitter for business is not enough. You must ensure your profile visitors will follow you or keep an eye on your account for new content. This means you capture their attention the moment they open your profile. Here\u2019s how to set up a Twitter business account to get it up and running as soon as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Select_the_Right_Profile_Photo_for_Your_Twitter_Business_Account\"><\/span><strong>Select the Right Profile Photo for Your Twitter Business Account<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>What\u2019s the first thing you see when you open a Twitter account for business? Your eyes gravitate towards the visual elements: the profile and header images. Optimizing this section can go a long way. Users will always see your profile photo next to your tweets, retweets, and replies. The safe option is to pick your brand\u2019s logo and keep the size within 400&#215;400 pixels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advertise_With_Header_Images\"><\/span><strong>Advertise With Header Images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The header photo is a free social media marketing space for your profile. You can change this section depending on what\u2019s going on in your business. Have a sale coming up? Add a poster informing users about the discount with a header photo. What if you\u2019re hosting an event this weekend? Include the poster as your header image. Remember, it shouldn\u2019t go beyond 1500&#215;500 pixels.<\/p>\n\n\n\n<p>Also, the platform may crop the edges of this image when it has to display it on different devices. This is because of the variations in screen size. When creating your header image, leave 60 pixels of space on the top and bottom of the photo. This way, you don\u2019t have to worry about the crop accidentally removing vital information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_the_160-Character_Bio_Count\"><\/span><strong>Make the 160-Character Bio Count<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As there\u2019s little space in your profile bio, you must ensure it makes a powerful statement. From a glance, visitors should know what your business is all about. Also, it should give them a reason to follow your Twitter business account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Include_a_Link_to_Your_Website\"><\/span><strong>Include a Link to Your Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Twitter allows you to take engagement outside its platform. An easy way to direct visitors to your brand\u2019s website is to include it in your profile. You can link to your homepage if you want people to look at this page. If you have a landing page, add a link to it on your profile. Or, a blog or a page about your company also works. Also, make sure the link you use is unique. This way, you can track how many people visit your website after going through your Twitter account for business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_Location_Profile_Spotlight\"><\/span><strong>Add Location Profile Spotlight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A spotlight is a card on your Twitter business account. It contains helpful information for your profile visitors and customers. The location profile spotlight is a handy tool for your followers. You can include your address and let users know about the timings of your business. They can get directions to your physical store or contact your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pin_a_Tweet_to_Your_Profile\"><\/span><strong>Pin a Tweet to Your Profile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Use the <a href=\"https:\/\/www.tweeteraser.com\/resources\/how-to-pin-a-tweet-the-abcs-of-pinning-your-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">pin a tweet feature<\/a> after you post a few times with your Twitter account for business. It allows you to showcase your best posts. Or, you can use this feature to talk about ongoing sales. You can tweet and pin the post if you have exciting news, like opening another store. A pinned tweet appears on top of all your posts. You can leave the same post on your profile for months. However, changing it every month is a good practice as it helps keep your account looking fresh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Best_Business_Twitter_Accounts_You_Must_Follow\"><\/span><strong>3 Best Business Twitter Accounts You Must Follow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re looking for inspiration on what you can do with your profile, follow other Twitter professional accounts. You can learn a lot from these organizations, like how to engage with your target audience. Below are the three best business Twitter accounts you must follow:<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.tweeteraser.com\/resources\/wp-content\/uploads\/2023\/08\/batu-gezer-AGGhkGuVs2w-unsplash.jpg\" alt=\"A Wendy\u2019s fastfood restaurant.\" class=\"wp-image-1424\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wendys_Business_Twitter_Account\"><\/span><strong>Wendy\u2019s Business Twitter Account<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Generally, brands like to play it safe as they don\u2019t want to get on the wrong side of the public. Although there is nothing wrong with this approach, it doesn\u2019t leave a lasting impression. After all, given how fast content moves on Twitter, you want to ensure people remember you. <a href=\"https:\/\/twitter.com\/Wendys\" target=\"_blank\" rel=\"noreferrer noopener\">Wendy\u2019s<\/a> business Twitter account walks a fine line with its unapologetic and humorous tone.<\/p>\n\n\n\n<p>The fast food chain has an authentic and unique voice, loved by its customers and Twitter users. You don\u2019t have to try to walk the same path as Wendy\u2019s. Instead, it shows you how to engage with your users creatively and consistently.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"849\" src=\"https:\/\/www.tweeteraser.com\/resources\/wp-content\/uploads\/2023\/08\/charlesdeluvio-jtmwD4i4v1U-unsplash.jpg\" alt=\"A collection of Netflix originals that Netflix uses for its header images.\" class=\"wp-image-1425\" style=\"width:320px;height:425px\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Netflix_Business_Twitter_Account\"><\/span><strong>Netflix Business Twitter Account<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to master engaging with your target audience, the <a href=\"https:\/\/twitter.com\/netflix\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix business Twitter account<\/a> shows you how. Their profile always has a pulse on conversations on X, formerly Twitter. They retweet tweets from other accounts, especially when it is relevant.<\/p>\n\n\n\n<p>Let\u2019s say a user created a meme about a show everyone\u2019s watching on Netflix. You bet Twitter will retweet or quote tweet this post. Not only do you get user-generated content with this technique, but it also boosts engagement. As a result, you form stronger connections with your followers. Also, Netflix changes its account\u2019s header image depending on what is new on its streaming platform.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"853\" src=\"https:\/\/www.tweeteraser.com\/resources\/wp-content\/uploads\/2023\/08\/khadeeja-yasser-3U9L9Chc3is-unsplash.jpg\" alt=\"Starbucks iconic logo on a wall.\" class=\"wp-image-1426\" style=\"width:320px;height:427px\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Starbucks_Business_Twitter_Account\"><\/span><strong>Starbucks Business Twitter Account<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With more than 10 million followers, the <a href=\"https:\/\/twitter.com\/Starbucks\" target=\"_blank\" rel=\"noreferrer noopener\">Starbucks<\/a> business Twitter account is a gold mine. Like Wendy\u2019s, Starbucks also stays true to its messaging style. It\u2019s hard to say this account belongs to a multinational chain because of how friendly the profile is. The team behind this profile knows what to post and how to engage with their target audience.<\/p>\n\n\n\n<p>When they launch new beverages, they tweet it and pin the post. They use what\u2019s trending on Twitter to add a dash of creativity. For example, when the Barbie movie came out in 2023, Starbucks matched the film\u2019s color scheme. A bold approach will help you stand out and gain more followers when done correctly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Add_Twitter_Business_Account_To_Verified_Organizations\"><\/span><strong>How To Add Twitter Business Account To Verified Organizations?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You must verify your business account to run advertisements on the platform. Although you can subscribe to Twitter Blue, it doesn\u2019t provide safety features to protect your brand\u2019s identity. For instance, once you become a part of <a href=\"https:\/\/help.twitter.com\/en\/using-twitter\/verified-organizations\" target=\"_blank\" rel=\"noreferrer noopener\">Verified Organizations<\/a>, you get protection against impersonators.<\/p>\n\n\n\n<p>Accounts who pretend to be your brand can damage your online reputation. There was a tweet from an Eli Lily copycat. This affected the organization\u2019s reputation while spreading the wrong information to its customers. If you want to avoid this, here\u2019s how to add a Twitter business account to Verified Organizations:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Visit Twitter\u2019s <a href=\"https:\/\/twitter.com\/i\/verified-orgs-signup\" target=\"_blank\" rel=\"noreferrer noopener\">Verified Organizations sign-up page<\/a>.<\/li>\n\n\n\n<li>You need to provide information like the name of your business, Twitter handle, full name, official email address, and website.<\/li>\n\n\n\n<li>The platform will ask you to pay the subscription fee, after which it starts the verification process.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>If X, formerly Twitter, approves your profile, you\u2019ll get a <a href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-yellow-checkmark-avoid-scams-find-real-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">yellow checkmark<\/a>. Also, your profile photo\u2019s outline changes from a circle to a square. The platform provides <a href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-blue-check-the-key-to-boost-your-online-reputation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter Blue<\/a> and increases limits for tweets and direct messages. This makes it easier to provide customer support.<\/p>\n\n\n\n<p>In 2019, hackers accessed former Twitter CEO Jack Dorsey\u2019s account. They posted almost two dozen controversial tweets. As this is a small number, it is easy to remove these posts quickly. What if cybercriminals lock you out of your account for a day or two? They can post hundreds of tweets that will damage your reputation.<\/p>\n\n\n\n<p>On top of that, how will you delete all these posts? TweetEraser is your solution, as it can remove thousands of tweets. You can choose what you want to delete from your profile, and it won\u2019t leave a trace. <a href=\"https:\/\/www.tweeteraser.com\/resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">Protect your Twitter account\u2019s integrity<\/a> with TweetEraser today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why should you have a Twitter business account? For starters, the platform has 196.3 million monetizable daily active users. Also, on average, users are on the Twitter mobile app for more than five hours every month. It is the place to build brand recognition and establish yourself as a familiar face in the digital space. &#8230; <a title=\"Twitter Business Account: A Master Plan For Your Brand\" class=\"read-more\" href=\"https:\/\/www.tweeteraser.com\/resources\/twitter-business-account-a-master-plan-for-your-brand\/\" aria-label=\"Read more about Twitter Business Account: A Master Plan For Your Brand\">Read more<\/a><\/p>\n","protected":false},"author":25,"featured_media":1426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"tags":[24],"class_list":["post-1421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-help","tag-tweetdelete"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter Business Account: Brand Strategy | TweetEraser<\/title>\n<meta name=\"description\" content=\"You want to start on the right note when creating a Twitter business account. 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